Content, Brand, and Collaboration: Success Factors for Globalization

Maximize investment and opportunity when expanding your multinational presence through alignment of web strategies with global business goals.

The web is playing an integral role in expanding to multinational markets, so it’s imperative that you align web strategies with global business goals.

Gilbane Group and RedDot, The Open Text Web Solutions Group, join forces to show you how:

  • Content, Brand, and Collaboration are the foundational elements of websites that support global business strategies
  • Other organizations are aligning their web and business strategies to reach new markets
  • A strong multinational web presence will maximize investment and opportunity

You may also download the Gilbane Group study, “Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain”.

View this webinar to learn how other organizations are aligning their web and business strategies to reach new markets.

Panel participants:
Leonor Ciarlone, Lead Analyst, Globalization Practice, Gilbane Group
Michael Martyn, President, Enthink
Stefanie Lightman, Vice President, Global Marketing, RedDot

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STA Travel

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STA Travel enriches its customer Web offering with RedDot, offering a targeted experience with Web 2.0.

BBraun

B. Braun provides its 31,000 employees in 190 international subsidiaries with personalized access to company knowledge.

TAC Worldwide

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TAC streamlines with RedDot effectively managing content for their employee intranet and public facing site.

Hapag-Lloyd

The benefits of RedDot are already apparent across several areas of the Hapag-Lloyd organization. For example, sales staff can immediately log into the company intranet to access the latest company presentations during a customer meeting.Read how our Web

Global Services Offering

To learn about RedDot customer service offerings outside of North America, find a location near you.


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